Livestream Notes

ICA Creator — Speaker Notes

Saturday 11AM EST
Intro Title 01 / 12
Open
  • Hey hey — welcome back
  • Got something NEW to show you today
  • ICA Creator just got smarter
  • Follow along — getdialedin.lovable.app
Teach Agenda 02 / 12
Set the Stage
  • Why your ICA is the foundation
  • Live demo — we're building together
  • Brand new Lead Magnet Match — first time showing this
  • What to do with what you build
Engage The Problem 03 / 12
Ask Chat
  • Raise your hand if this is you
  • Pause — read comments out loud
  • Validate what they say
  • This is exactly why we're here
Teach The Real Issue 04 / 12
Land It
  • Talk to everyone = talk to no one
  • Your message needs ONE real person
  • Not a demographic — a human
  • That's what we're fixing right now
Teach The Fix 05 / 12
The Point
  • This is the whole thing
  • Know your person FIRST
  • Everything else gets stupid-simple
  • Transition — "Let me show you"
Demo ICA Creator Demo 06 / 12
Demo Now
  • Pull up getdialedin.lovable.app
  • Use Dana — Plant Parent persona
  • Talk out loud — say what you're clicking
  • Ask chat to follow along
  • Show PDF download at the end
Teach What You Just Built 07 / 12
Debrief
  • These 4 things = your marketing compass
  • Pull it out every time you write
  • Email, content, offers — all of it
  • Tease — "But wait — there's more"
Demo Lead Magnet Match 08 / 12
New Feature
  • First time showing this publicly
  • Click Find My Lead Magnets
  • Walk through all 3 cards
  • "See what just happened?"
  • No guessing — based on THEIR answers
Teach By The Numbers 09 / 12
Drop the Stat
  • Read it out loud
  • Pause — let it land
  • "Not 2x. Thirteen."
  • This is where email is going
Teach What's Next 10 / 12
Bridge
  • They've got their person ✓
  • They've got their lead magnet idea ✓
  • Now they need the system
  • Landing page, thank you page, email sequence
CTA Let's Figure It Out 11 / 12
Invite
  • Calendly link in description
  • Few spots open each month
  • No pitch — just answers
  • Direct — "Grab a spot right now"
Close Try It Free Today 12 / 12
Close Out
  • Link in description — say it twice
  • getdialedin.lovable.app
  • Subscribe — back every Saturday 11AM
  • See you next week 👋