The Business Model Canvas Explained

What is a Business Model Canvas and why should you use it?

According to Wikipedia:

Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models.[1][2] It is a visual chart with elements describing a firm’s or product’s value proposition, infrastructure, customers, and finances.[3] It assists firms in aligning their activities by illustrating potential trade-offs.

The Business Model Canvas was initially proposed by Alexander Osterwalder[4] based on his earlier work on Business Model Ontology.[5] Since the release of Osterwalder’s work in 2008, new canvases for specific niches have appeared.

Wew! Lots of big words and smart people there…

We were foraging the interwebs and came across a super sharp site called They’re loaded for bear with business planning templates. We found this great explanation of the  Business Model Canvas. Enjoy and let us know what you think in the comments.


Strategyzer also offers a downloadable template for you to fill out. Mouse over and grab yours here.

Xtensio is another group of awesome folks who are offering all sorts of editable templates for the small biz solopreneur. They’ve become my favorite go-to for business planning templates. Check them out and get a free month of their Plus service. Full disclosure, I’ll get a free month too – affiliate link.



1 Comment

  1. […] tool that you can use to uncover the layers of your plan. The foundation of their model is the Business Model Canvas and the Value Proposition. It’s fun. Try […]

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