If you don’t know where you are going, any road will get you there. Lewis Carroll – Alice in Wonderland
And might I add, the results may not be what you expect.
Here at Inspired Creatives Studio we’ve developed a tried-and-tested process that ensures you get the web presence that takes your business to the next level.
It’s All About YOU, Baby!
We listen. We collaborate. We put our heads together. We step back and make sure we’ve heard what you’ve said. Only then do we put pen to paper, pencil to board, pixel to screen.
To be frank, we get downright nosy.
Excuse us, but we’re going to pry. We’re going to get to know
- you
- your business
- your “Why”
- your ideal client/customer
- your products and services
Heck, we’ll be sending your kids birthday cards and rattling off the names of your pets before our journey ends.
Yes, we believe each project is a journey that we travel with you – we’re in this together. You see, we believe we don’t succeed until you succeed. It’s just part of who we are – check out our About page.
Our singular goal for you is to craft an all-inclusive online strategy focused on converting casual visitors to loyal repeat customers.
Your website is only part of the equation. We prefer to think of our web design process as a complete done-for-you strategic online presence. We use your website as the springboard for your brand identity and then dovetail that into a kick-ass online marketing strategy that turns your digital efforts into a literal cash machine. That is your primary goal, right?
Brand Identity + Strategically Designed Website + Online Digital Presence =
More Customers than you know what to do with
This is the process we’ll use to deliver the digital strategy (and awe-inspiring website) of your dreams:
Project Definition
We identify the core reasons for the site’s existence and then determine exactly what you want to achieve with your site.
- We make sure we understand your strategic goals for the site
- We identify your ideal client and key competitors
- We agree upon at least 3 measurable key outcomes
Project Scope
Keeping the project scope as tight as possible is key to success.
- We meet with all stakeholders to get agreement on project expectations and outcomes
- Everyone is kept on the same page with detailed timelines highlighting milestones and associated deliverables
- You always know what to expect and when to expect it
Wireframes and Site Architecture
Those are big geeky words that simply mean our work is iterative and we always wait for your approval before taking the next step. Think of us like house builders.
- First the foundation is prepared and we get your approval
- Next the framing is set up and we get your approval
- The windows and doors are set in and we get your approval
- We don’t move on to the roofing or siding until we get your approval
- We do not move to a next step until, wait for it, we get your APPROVAL
Visual Design
We make sure, through an analysis exercise of your brand positioning, that we create a website that not only matches your company brand, but also brings to life your brand voice and speaks to your ideal customer.
Site Development
Here’s where we go heads-down and full out geek. We won’t bore you with the details or inner workings here. Suffice it to say, there will be plenty of coffee, some late nights and lots of collaboration between team members to come up with a rock solid site that works FOR you and brings the right people to you at just the right time.
Site Testing
Here’s where the fun begins. We’ll all roll up our sleeves (including you and your team) and dive into a test site to poke around and make sure everything looks and performs to your expectations. We do not hit the Go Live button until you are 100% happy and satisfied.
Launch
Yep, there’s actually a Go Live button. Once everything is approved and to your satisfaction, we go behind the curtain and take your site and strategy live to the world.
Site Maintenance
We do not believe in a “set it and forget it” web presence strategy. Your website and online strategy is set in place to move your company forward and that takes constant care and upkeep. We offer a variety of maintenance packages that will keep your site and strategy fresh and responsive to your goals.
So there you have it – our process. We are in the business of serving you, our client. We are Inspired Creatives after all. We live by the words of Zig Ziglar – “You will get all you want in life, if you help enough other people get what they want.” We are ready to serve you.
If you’re ready to get started on a complete web presence strategy that brings your ideal customer/client to your website door, give us call, drop us a line or reach out via any one of our social media networks. We’re ready and waiting!
Author’s Note: We study a lot. We’re geeks, after all. When we found Dave Holston’s HOW Design University course, Managing a Web Design Project from Start to Finish we knew we’d hit pay dirt. We don’t believe in recreating the wheel and always give props to the shoulders we stand upon. Dave taught us the key research and planning phases that inform our online design process. The best practices from Dave ensure we deliver a website and online presence that is strategically focused to attract, engage and convert visitors.
